Adjust strategies to deal with the impact of the “financial storm”
The year 2009 will come to a close, and the new year will come. Looking back this year, the sweeping world financial turmoil continues to wreak havoc, and our company has no exception to feel this "cold current" invasion. The original tracking and participation in the slow construction and suspension of the project has caused many difficulties for our company. In response to this situation, the company has adjusted its marketing strategy in time from the end of last year to the beginning of the year. Under the premise of maintaining mature customers, the following strategies are emphasized:
Grasp key project tracking to ensure project success rate. For example, the Zhenhai refinery project, the company's leaders visited the first line of sales, led the sales staff to carefully design the design institute, customer work, and timely answer the questions raised by customers. Through hard work, in the promotion of Masoneilan products of this project, our company has won several big orders in one fell swoop, and it makes more sense to completely reverse the situation that the region has always been “dominantly dominated by other brands”.
Increased efforts to develop new customer bases to compensate for the decline in sales performance of some old customers. In particular, our company sells Masoneilan spare parts products, focusing on private, Sino-foreign joint ventures, and wholly-owned enterprises to explore and promote, such as: Jiangsu Linggu Chemical Co., Ltd., Rhodia Chemicals Co., Ltd., Shanghai Cabot Co., Ltd., Yadong Petrochemical (Shanghai ) Ltd. and other companies are new customers developed this year. Therefore, as the company has adopted a series of strong measures, it is now predictable that the company’s sales performance for the whole year of 2009 has not only declined on the basis of last year, but has improved. More valuablely, after the financial crisis, our marketing The team is tested and exercised, our market is expanding, and our product market share is increasing.
Recently, the company is working on the preparation of the 2010 work plan. Whether the financial turmoil will end next year or continue, we cannot predict, and the difficulties still exist. But we must be fully prepared now. We firmly believe that as long as the company is united and united, the difficulties can be overcome, and the prospects must be bright.
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